Before you even think about judging me, I’m a peace loving person, although not a follower of Gandhi, but still I do shun violence. So you must be thinking why am I supporting Wars?
Well parallel to all the Wars we all know (Mostly involving US) there has been another kind of violence going on, mostly silently, sometimes roaring. It stays hidden for most of the time, never makes for front page headlines or for that matter to Prime time Debates on 24 hour News. But these Wars are something who as much influential as all the other Wars you’ve been thinking about. But one thing about them is after the War is over winner is you the reader.
Ok enough suspense, let me raise the curtain and show the magic (no magic actually that just sounded good). I’m talking about Wars such as Cola Wars 80’s, Browser Wars of the 90’s and more recently Cell Phone OS war.
So let’s start with the Cola Wars. I was fortunate enough to read a case study about Cola Wars in my first year of MBA, but I can swear on Gita, Kuran or Bible that I hardly remember a thing. All I can gather is that the War left has us with beautiful commercials, lovely jingles and a handful of products, the taste of which we are still savouring. Not to mention it also gave us lot of MBA material to study and lots of strategies also and one big case to do with. Although I know the last part won’t make many happy especially my esteemed classmates who are dreadful and weary of reading 20+ pages of a Case. I shall not say more about that, because I know I’m riding on a very thin rope and I’m yet to complete my second year. Nevertheless the Cola Wars gave us a lot of things which till date we remember and so much was its influence that it went to the outer space as well.
The second war and one I’m more close to is Browser Wars. We all love to open up Google Chrome or FireFox or even Internet Explorer (You lazy idiots stop using this crap and download a worthwhile browser) but few of us might be familiar about something called Mosaic. It was the first known web browser, which later gave birth to Netscape Navigator, which later was the reason for development of Internet Explorer, which later….ok that’s enough, go figure it out yourself. It was also one of the reasons of now famous Microsoft’s antitrust litigation. Although the rest didn’t go too sweet for Netscape, but see what has that left us. It gave numerous web browsers, made a couple of Nerds millionaires (as if I give a damn, they didn’t give a dime to me). And it also played a big role in the massive Dot com bubble.
Recently though we saw another such War among Mobile Phones OS, precisely between Android and iOS. And I have to say I love all the cartoons these people make. They also love to take a dig at each other once in a while. And then we do have the Joker also in Steve Balmer who has a habit of giving us reasons to mock him. Saying that this War is nothing in proportion to the earlier ones will be an understatement. But still if you think so, just go and search the amount of lawsuits they have on each other.
As I draw to a close, I would like to point out to another War in making, a war which can have an even bigger impact. It’s the Tablets people. The thing we all want to own and because we can’t (apparently because of money) we say it’s useless and crap and full of shit and blahhh….
As you can see even in these Wars, the biggest participant has been the US. So therefore I urge the US Department of Defence and also President Obama to increase their budget, so that they can speed up more on such Wars and give us something to cheer about.
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