Saturday, April 21, 2012

Welcome to the world of Social media where PEOPLE ACTUALLY HOLD THE POWER!


Last one week has been not the kind what I’ve been used to. That can be attributed to the transition to work from college. The initial euphoria did not last or to better put it never came. What has been going on is the hangover from college and Delhi.

But that has once again given me time to write and read stuff I used to miss because of lack of time, and even find new avenues. Of course one of the biggest thing making headlines has been Abhishek Manu Singhvi’s so called Sex Tape (Gone are the good old days when we had Paris Hilton sex tapes). He did went pillar to pillar trying to protect it and protect he did from the electronic media, Youtube. But suddenly it popped up all over the Internet and links were spreading like wildfire on Social Media webistes. And like one of my friends once said this is the best time for Brand Manager as because of the social media the brand has totally gone out of control and you can’t do anything now, Abhishek Manu Singhvi could do nothing.

He started using the clich├ęs like its doctored, fabricated to tarnish my image and more. And then I happened to land on a podcast called All India Bakchod by two good upcoming standup comedians Gursimran Khamba and Tanmay Bhat. It had everything that can and will make people Abhishek Manu Singhvi call online freedom obscene, they frequently talked about taboo stuff like sex, gay love and much more. In one of their interviews on the net and they said the reason they picked up podcast over all other forms to reach their audience was because of the freedom it provides in terms of content.

So there you go we’ve Kapil Sibal all charged up to limit our freedom or in order words to safeguard their (the few powerful ones) backs. India is no doubt increasingly becoming an oligarchy, but Social Media has suddenly sprung up and made ordinary people powerful. We have unknowns worshipped as Gods on Twitter, who defiantly hold more influence than a cabinet minister on the Youngistan.

One might feel it’s a matter of time before one force gets heavier, but social media might just become like crowsourced media, remain the 4th pillar of our democracy and do what the media is supposed to, or cannot do. Powerful men are feeling helpless against its might, but finally power has arrived in the hands of people as it should have been.

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