But because of my kind friend Mudassir, it was not going to be the same tale again. He had emailed me earlier about a certain OCC (no it is not an abbreviation for Over a Cup of Coffee but Open Coffee Club) having a discussion about Social Media. Well after that it was just what I was missing for the past few weeks “A high octane discussion by people mostly young from different companies and some even from different countries”.
We were past the clichés pretty soon, and went onto some serious discussion. It was really exciting to meet few entrepreneurs and specially some who were in the social media space. Social media is such a space where every fifth person on Facebook and every second on twitter feels like an expert. Not that I’m questioning anyone’s expertise as I feel no expert, but there were really some good takeaways from the discussion.
One that really has stuck me is that Facebook was designed as a platform where people will stay and will be reluctant to leave. Well this thought had never crossed my mind. We all think of leveraging what this new Facebook revolution has given us. But in the process we all try to bring prospective customers to our website, so instead of that we are better off by keeping them hooked on the platform itself and engaging them as much as possible by discussions and debates. The idea that nobody likes to be sold to forcefully also add to this and makes the point that content is the king hygiene today.
Another important point was how much of a truth was behind what Facebook might tell me the profile of my TG. To be honest I know most of the links I’ve liked in the past few months were either obligations or were due to my conscience forcing me so that I keep my Facebook friends engaged. So if Facebook come up with some analysis of that data constructing an image of me, I won’t be surprised if I fail to recognize myself. And then is this article on Facebook which talks about some more things that have crossed my mind more than once in the previous few months. Perhaps that’s the reason I’ve shifted more to Twitter.
Ah Twitter. Then there was one of the most significant things I remember. Someone pointed out that instead of shoving our products down the throat of a follower on Twitter, one should try to collect information about what they tweet and perhaps make better products or even innovation, who knows what all is possible. I remember another person mentioning that he had written a book on Sanskrit. He had a Facebook page which had not many followers. But a simple comment on some forum discussing about Sanskrit brought 6000 followers to his page. Moral of the story, it’s not only about sharing on your own page but also at other places also.
I think Social media is in a nascent stage now, where not many can predict which way it will go and what consequences it will bring with it. A thing called Orkut was hip a few years ago and today it is as good as Gautam Gambhir’s facial expressions DEAD. But one thing is for sure, along with all the changes, it will definitely bring along new opportunities, open new business horizons and much more.
P.S-I would like to apologize to have not mentioned any names above. For the people who were present there and are reading, I had to rush as I had no breakfast that morning and can’t survive on a hungry stomach on a weekend so it was not possible for me to know some better. But there is one person I do remember. It’s Amarinder and Amarinder thanks for everything, for moderating and for arranging it all. I would love to attend more OCC meets till the time I’m here.
Comments are welcomed J